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This ad campaign was meant to be a "celebration" of Dads who ably care for kids, he said, but "clearly our intent wasn't coming through. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. HuffPost Personal. Victory for Dads! The addition of an invitation to Moms on the brand's Facebook page, suggesting that they "Nominate a Dad Leave a comment Cancel reply. We leave our children in overflowing diapers because sports is more important to us? The reaction was swift. I can't show it to you because the company may not be perfect at reading its intended customer, but it is dynamite at scrubbing all links from the internet. Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a "worst-case scenario" crash course of misuse and abuse? What's Hot.

The reaction was swift. But dads don't use diapers and wipes any differently than moms. The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. Why all this effort, I asked him. Because they are newly vocal and empowered? Ali Ahmed. Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a "worst-case scenario" crash course of misuse and abuse?

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That tagline will change soon, promises Aric Melzl, the brand director for Huggies, who rushed from Wisconsin to appear at the conference, where the snowballing Dad-blog movement was gathered in one place. See Gallery. Courtesy Chris Routly. After all, by the company's measure, men really don't buy all that many diapers. Why is a dad on diaper duty an appropriate or meaningful test of the product in any way a mom using them is not? The Prince of a Falling Empire. So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to plus Dad bloggers gathered at their first ever convention, called Dad 2. Why all this effort, I asked him. Poor manufacturing does that. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. What's Hot.

Huggies Pulls Ads After Dads Insulted - ABC News

• But some dads saw things differently.
• This controversy became viral and there were protests against the company to remove the ad.
• Sign me up.
• The Prince of a Falling Empire.
• Not Dummies" petition, receiving more than 1, signatures in less than a week.

So to counter this, HUGGIES came up with diapers that were very so easy and less time consuming that even the dads could use them perfectly. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. But the message was decoded very differently, against the intentions of the company. This controversy became viral and there were protests against the company to remove the ad. Being signed by many a gigantic number of Dads the company had to remove the ad from the media. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different. Victory for Dads! Share this: Twitter Facebook. Like Loading Leave a comment Cancel reply. The Prince of a Falling Empire. Comment Reblog Subscribe Subscribed. Ali Ahmed. Sign me up. Already have a WordPress. Log in now. Loading Comments

The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. But some dads saw things differently. Routly, the father of two sons, ages 1 and 3, decided to express his disappointment with Kimberly-Clark, maker of Huggies, on his blog, " The Daddy Doctrine s. Courtesy Chris Routly. The feedback from his post led the father of two to start a "We're Dads, Huggies, have dads put huggies to the test. Not Dummies" petition, receiving have dads put huggies to the test than 1, signatures in less than a week.

Have dads put huggies to the test. Huggies Pulls Ads After Dads Insulted

So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to plus Dad bloggers gathered at their first ever convention, called Dad 2. The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, have dads put huggies to the test, what reset pampers those poor hapless dads responsible for their own children for five whole days! After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of a new thing. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. Apple shows a brand new Dad shattered that the hundreds of photos of his baby's life are lost when he loses his iPhone, only to remember that they are in the cloud. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, and evolving from asking "Is it fast? Embracing this trend -- Dads doing Mom stuff! What they didn't take into account, have dads put huggies to the test, was another trend -- the one where the growing number of men who consider themselves involved, equal parents according to the US Census, one in three are their child's primary caregiver are more than a little sensitive about being portrayed a the butt of an advertiser's joke.

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The reaction was swift. It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days! Log in now.